March 20, 2018

Nike Air Max Day 2018


Nike have today announced the full line-up for this years annual celebration of all things air-max; and amongst a star studded line up including the brand new Air Max 270 and even a Vapormax/97 hybrid, one shoe stands out amongst the bunch. The Nike Air 1/97 Wotherspoon. 


Last year Nike held a sneaker design competition for some of the community’s foremost designers and authorities. It was a hotly contested field with representation from across the globe and across silhouette aspects appropriated from deep within the hallowed Nike archive. There were a plethora of hybrid mash-up efforts combining an array of materials/colours/downright wacky designs, but one design captured the imagination of the voters more than all the rest and was therefore selected to be created for an initially hyper-limited run. 


And here it is, Sean Wotherspoon’s Air Max 1/97:


At the top level the sneaker is a hybrid consisting of an Air Max 97 upper atop an Air Max 1 sole unit, perhaps the most recognisable in the entire world. Looking past the basic construction you will notice that the upper is not of regular construction, it consists of layered corduroy denim in an eclectic spectrum of colour, testament to the vibrant personality of Wotherspoon himself. This extends further too, with the outsole colour matching the upper, and sandwiched in between the two lays an infrared bubble. 


Finer details of the sneaker are elements such as the inclusion of a velcro tongue-patch, a firm favourite amongst Air Max fans and the VA>LA signature embroidered on to the heel tab, an ode to Wotherspoons own history. 


And now, for Air Max Day, the much coveted sneaker will receive a much wider release, which will be music to the ears of many a sneakerhead, from LA to the UK and beyond. Look out for them dropping at retailers across the globe next month. 


Now, the important bit. If you manage to cop the heat, what do you wear it with? Well, we’ve got you covered. How about a pair of our Ripped Skinny Fit Jeans, perfect to complete the effortless Californian cool style that really is the epitome of these sneakers. Besides nailing the perfect pair of pants, our Classic Suede Snapback Caps are ideal to pick out the vibrant hues of the sneakers, and make your full outfit pop. 

All that's left to say now, is, best of luck with the cop! 

Leave a comment

Comments will be approved before showing up.

FREE GIFT voucher